That’s the first question that comes to our mind, when someone says “Moz Spam Score”.
However, there is no need to be worried. Moz Spam Filter is a special program that helps to get rid of junk email messages in the mail inbox. Read on to know more about this amazing software.
Spam is dreaded by everyone from internet marketers to large companies.
Junk email has a negative effect on the image of all email marketers and spammers. To combat spamming, search engines like Google have introduced several anti-spam features that can help to fight spam effectively.
However, with the help of different anti-spam software programs, it has become quite difficult for spammers to send spam emails.
According to Moz, a spam score refers to the algorithm used by Google to classify an email message as spam or not. It compares the text and HTML coding of a spam message with the one of an informative email.
The higher the score, the less likely the spam message is that it would receive a response. When we say the response, it means whether the user opened or clicked on the message.
In recent years, spam has become a serious threat to internet users.
To fight spam, email marketing experts and marketers use a variety of email management tools and spam filters. Apart from using anti-spam software applications, the most popular way to prevent spam is to use Yahoo or Google email service.
These days, most spam messages are sent through these sources. In addition, there are many email providers available like Gmail, Hotmail and BlackPlanet.
These services are considered to be the best source of spam prevention and protection because they have the best anti-spam filtering abilities available.
However, the efficacy of spam filters only helps in reducing spam messages that are received.
The method to know how much spam a particular email contains is still not perfect because some measures may not reduce the bulk of spam but may just reduce the time that the user is taken to read the email.
The use of spam scorecards can help identify whether the recipient of the email is interested in receiving more information about a product or service or not.
In other words, it can help measure the effectiveness of different marketing strategies.
The basic definition of a spam scorecard is a graphical representation that compares the popularity and activity of various marketing strategies in a measurable dimension.
It compares the number of people that received and opened an email and the corresponding action, such as clicking the sender’s link or subscribing to a mailing list.
The higher the score, the more spam it contains and the more likely it is that a user opened and read it.
Because spam filters are continuously updating themselves and improving their capabilities, it is best for a marketer to stay up to date and keep on studying what is new for spam scorecards.
This will help him make the right choices and provide the most efficient means of monitoring the effectiveness of his marketing campaigns.